An Introduction To 'Q'
by Tyler Durden
Wed, 01/15/2020 - 23:45
Q first appeared in October 2017 on an anonymous online forum called 4Chan, posting messages that implied top-clearance knowledge of upcoming events. More than 3,000 messages later, Q has created a disturbing, multi-faceted portrait of a global crime syndicate that operates with impunity. Q’s followers in the QAnon community faithfully analyze every detail of Q’s drops, which are compiled here and here.
The mainstream media has published hundreds of articles attacking Q as an insane rightwing conspiracy, particularly after President Trump seemed to publicly confirm his connection to it. At a North Carolina rally in 2019, Trump made a point of drawing attention to a baby wearing a onesie with a big Q.
In recent weeks, the tempo of Trump’s spotlighting of Q has accelerated, with the President retweeting Q followers twenty times in one day. Trump has featured Q fans in his ads and deployed one of Q’s signature phrases (“These people are sick”) at his rallies. The President’s lawyer, Rudy Giuliani, has also retweeted Q followers.
Q has noted that the media never asks Trump the obvious question: What do you think of Q? To Q followers, the reason they don’t ask is obvious. They’re afraid of the answer.
In the meantime, Q’s influence continues to spread. Protestors in Hong Kong, Iran, and France have held up Q signs and chanted Q quotes. Q’s revelations are uniting people all over the world who want freedom.
If you’re unfamiliar with Q or only know it through the media’s attacks, I’d like to provide a brief introduction to this extraordinary phenomenon. I’ve followed Q since the first drop, and I’ve grown increasingly impressed by the accuracy, breadth and depth of Q’s messages. Q followers were prepared long in advance for the easing of hostilities with North Korea, the deflation of the mullahs of Iran, and the discovery of Ukraine as a hotbed of corruption for American politicians. They knew a great deal about Jeffrey Epstein’s activities before the public did and anticipate even more shocking revelations to come. As Q likes to say, “Future proves past.” As Q’s predictions come true, they lend retroactive credibility to the entire enterprise.
Q’s followers believe that Q is a military intelligence operation, the first of its kind, whose goal is to provide the public with secret information. Many Q followers think the Q team was founded by Admiral Michael Rogers, the former Director of the National Security Agency and former Commander of US Cyber Command. Some suspect that Dan Scavino, White House Director of Social Media, is part of the team, because the high quality of Q’s writing has the luster of a communications expert.
Q is a new weapon in the game of information warfare, bypassing a hostile media and corrupt government to communicate directly with the public. Think of Q as a companion to Trump’s twitter. Whereas Trump communicates bluntly and directly, Q is cryptic, sly and subtle, offering only clues that beg for context and connection.
Here’s the way it works: Q posts messages (also known as “drops” or “crumbs”) on an anonymous online forum, which are discussed, analyzed, and critiqued by the board’s inhabitants. (The forum has changed a few times after massive online attacks.) Hundreds of social media accounts then spread Q’s latest posting to worldwide followers who share their research, analysis, and interpretations of Q’s latest information.
I’ve compiled a list of Q’s most famous catch phrases and tried to put them into context.
The Great Awakening: We’re living in a unique time in which ordinary citizens around the world are collaborating to understand and expose the corrupt system that rules us. The system thrives on deception, and the overwhelming task of The Great Awakening is to penetrate its lies and reveal the truth.
The first phase of The Great Awakening is heightened awareness of the Deep State – the interlocking governmental entities that operate outside the law to expand their own power. Elections and popular opinion don’t impact the ability of the Deep State to enforce its agenda.
The second phase of The Great Awakening investigates the Deep State’s alliance with other powerful sectors: the media, Hollywood, charities and non-profits, public schools and universities, religious organizations, medical, scientific and financial institutions, and multinational corporations. This phase can be painful, as you discover that “those you trust the most” (in Q’s phrase) are deceiving you. Beloved celebrities, religious leaders, doctors, educators, innovators, and do-gooders are all in on the hoax.
The third phase of The Great Awakening is perhaps the most painful of all. The people who rule us are not merely amoral creatures who view us as collateral damage in their drive for money and power. It’s scarier than that. The potentates we serve are actively trying to harm us. That’s their goal. We’re under coordinated attack.
Dark To Light: Q tells us that what our rulers fear the most is exposure. Bringing their crimes out of protected darkness into the light of public scrutiny destroys their power to deceive. And as their power fades, the darkness of our divided, violent world will yield to the light of freedom, cooperation, and peace.
Where We Go One We Go All (WWG1WGA): Q’s most famous phrase expresses the worldwide egalitarian nature of the movement. Every country is suffering from the system’s oppression, and the whole world will benefit from a rebirth of freedom. In this unique movement, anonymous citizens work in collaboration with the highest-ranking military leaders and the president, and everyone’s contributions are valued. When commenters on the board have thanked Q for his service, Q has replied that no one is above and no one is below. “We work for you.”
These people are sick. Perhaps the most difficult aspect of The Great Awakening is coming to terms with the depravity of our rulers, whom Q has called The Cult. Jeffrey Epstein’s story has helped to awaken people to some of the elite’s crimes. The mysterious temple on Epstein’s island hints at possible future revelations that are frightening in their scope. Q followers believe that The Cult engages in ritual practices that enshrine the shedding of blood and which prey on the innocence of children. The sickness in their souls thrives on brutality, war, and terror. These disclosures will be tough for the public to take.
Trust the plan. The presumed military leaders who created Q and who protected Trump throughout the election and presidency have created a precise path to victory. Despite the seeming chaos of daily events, a steady progression of victories is taking place. The plan includes offensive maneuvers against the Cult’s financial power, legal standing, human supply chains, and military capacity. And, of crucial importance, the plan attacks the Cult’s ability to control the narrative that shapes what the public believes. In this high-stakes game of information warfare, Q plays a vital role by empowering ordinary citizens (like me) to spread the truth.
They want you divided. The hatred that’s growing between races, classes, age groups, religions, and political parties is purposely fomented by the Cult. The more we’re divided and focused on attacking each other, the weaker we become. Q urges us to stay together and to fight the Cult, not each other.
They think you’re sheep. The Cult believes, as Q says, “you’ll follow the stars” – the celebrities in media, Hollywood, and academia who tell you, in coordinated fashion, what you’re supposed to think. Their contempt for you makes them confident they can control you and ensure your surrender to any agenda. Q, on the other hand, offers only clues and can only be understood by high-grade critical thinking, spurred by constant crowd-sourced criticism and reassessment. The essence of the Q movement is to think for yourself.
NEVER MISS THE NEWS THAT MATTERS MOST
ZEROHEDGE DIRECTLY TO YOUR INBOX
Receive a daily recap featuring a curated list of must-read stories.
Bigger than you can imagine. Expand your thinking. Q encourages us to reevaluate everything we think we know. The Cult may date back to ancient times, and through its powerful families, it might have manipulated historical events in ways that we haven’t suspected. The Cult may also possess advanced technology and medical cures that have not been released to the public. One aspect that may be “bigger than you can imagine” is the unfathomable scale of theft from our national coffers, as funds for foreign aid and wars wind up in the Cult’s pockets.
Track resignations. Beneath the surface, a broad and deep cleansing of corrupt players is taking place. Q asked us to track resignations to understand the scope of activity. (Here’s a website that took him up on his request: www.resignation.info) Resignations, retirements, and unexpected deaths from major players in politics, media, charities, and corporations all point to possible deals being made quietly without the public fanfare of arrests. For me, a notable resignation is Eric Schmidt’s abrupt exit from Google, which received little media attention. Schmidt resigned on December 21st, 2017, the same day that President Trump signed an executive order declaring a national emergency related to “serious human rights abuse and corruption around the world.” Further context for Schmidt’s resignation may be inferred from this photo of him in North Korea, apparently in an advisory role. Standing next to him is Bill Richardson, former Governor of New Mexico, the state in which Epstein had a secret ranch. Richardson has been accused by one of Epstein’s victims.
Their need for symbols will be their downfall. The Cult uses certain symbols over and over again, which may serve some ritualistic need, but makes them vulnerable to detection. Q followers are familiar with Y-shaped horns that mimic those of the goat deity Baphomet, owls, pyramids, one eye encased within a pyramid, red shoes, bandaged fingers, and other repeating symbols, including the mysterious black eye that afflicts so many famous people. The Q Army also knows the coded pedophile symbols listed by the FBI. When Q drew attention to the design of Epstein’s temple, alert Q followers noticed how similar it is to the set design of a famous talk show. And the red ring on the hand of dead terrorist Qassam Soleimani prompted Q followers to compile images of similar rings on the hands of powerful people. An excellent source for understanding how these symbols are incorporated into pop culture targeting the young through music videos, TV shows and movies can be found at vigilantcitizen.com.
Nothing can stop what is coming. Nothing. Now comes the pain. The headlines on any given day may sound discouraging for those who want justice to prevail. But these setbacks are temporary, as a juggernaut of justice heads our way. As Q likes to say: We have it all. Massive amounts of irrefutable evidence await the criminals who try to evade their reckoning in court. For those who worry about Trump’s ability to overcome impeachment, election fraud, and assassination attempts, Q assures us: Patriots in control. And no legal tricks can help the criminals escape the ultimate judgment of public disgust. Q promises us that the day is coming when they can’t walk down the street.
You are the news now. The “fake news” decried by President Trump is losing credibility and audience by the day. Q has exposed the 4 A.M. drops that provide the daily talking points to media personnel, so they can all parrot the same propaganda. Q has also named various journalists whom he says take bribes. The media is concentrated within six powerful companies; on the other hand, the Q army is vast, voluntary, and anonymous. Q assures us that our efforts to disseminate the truth through social media and conversations with family and friends are having a huge impact. We are the news now.
We know what happens in the end. God wins. Many times, Q has asked us to pray. He’s quoted the famous Biblical lines of Ephesians 6:12, “For we wrestle not against flesh and blood, but against principalities, against powers, against the rulers of darkness of this world, against spiritual wickedness in high places.” We’re living through monumental times. It’s comforting that Q believes that if we work together, God wins.
THE REAL STORY BEHIND HILLARY CLINTON’S “CARTOON NAZI FROG” WILL BLOW YOUR MIND
I’ll cut right to the chase:
Pepe the Frog isn’t a white nationalist symbol.
Pepe the Frog isn’t a harmless meme propagated by teenagers on the internet.
Pepe the Frog is, in fact, the modern-day avatar of an ancient Egyptian deity accidentally resurrected by online imageboard culture.
Does that sound like the most b@tsh#t crazy thing you’ve ever heard?
Strap in, friendo. You’re in for one hell of a ride.
(UPDATE 11/9/16: Well memed, America, well memed. A post-election follow-up to this article has been added here.)
When Memes Collide: The Origins of Pepe the Frog
The precise origins of Pepe the Frog are, like all imageboards memes, obscure and unimportant.
All you really need to know is that sometime around 2010, a sad-looking cartoon frog began to trend among posters on 4chan.org and similar “underground” imageboards.
Shortly after, the age-old piece of online vernacular used to express laughter—”LOL”—fell out of favor on these sites.
In its place a new slang term of synonymous meaning rose to common use: “KEK.”
The origins of this trend are much more important. It comes from an odd technicality involving the Korean language and the popular video game World of Warcraft.
Keep that in mind for later.
And so, just like that, two seemingly unrelated elements that would later give life to a deity were arranged in piecemeal fashion. But they remained dormant for several years, up until…
Donald Trump and the 2016 Election
By this time, Pepe the Frog had become the unofficial mascot for 4chan’s political discussion board (a highly despised corner of the Internet fittingly entitled “Politically Incorrect”).
/Pol/ is a place where the unspoken outsiders of Millennial culture gather en masse. Here you’ll find the lonely and depressed, the socially inept, the generational dropouts, and all shades of disenfranchised youth—every one of them united with an unshakable underdog mentality that pervades the forum’s every kilobyte.
To call this place a “white nationalist” or “alt-right” message board is categorically incorrect. /Pol/, above all else, is place where our society’s status quo is mercilessly challenged. It’s a melting pot for well-meaning free thinkers and misguided mad men alike.
It is a place of chaos.
So when Donald J. Trump strolled onto the political scene in 2015, it was a match made in heaven. He immediately became /pol/’s candidate of choice.
And it wasn’t long before Trump was mated with /pol/’s beloved mascot, in typical imageboard fashion:
And then, something very strange began to happen…
The Digits Declare a Deity
One last thing you need to understand about imageboard culture: dubs.
Every post on 4chan and similar venues comes with an 8-digit numerical stamp. This number represents that post’s entry position in the entire posting lineage of the imageboard.
With the amount of traffic these sites get, the last couple digits of this number are essentially a random roll. When a poster gets repeated digits, its called “dubs”, “trips”, “quads”, and so on.
Since a poster can’t know their post number until after they’ve submitted the post, its common for people to “bet” the contents of their message on the occurrence of repeating digits, like so:
When that endeavor proves a successful, a “GET” has been made and the stroke of luck is celebrated.
Out of this practice, a strange phenomenon began to take place on /pol/: discussion threads associated with Trump displayed noticeably frequent GETs.
It wasn’t long before all of these seemingly random elements discussed so far became irreparably tied together within imageboard culture:
Pepe the Frog (now /pol/’s unofficial mascot)
Donald Trump (/pol/’s overwhelming candidate of choice)
Repeating digit post numbers (“GETS”)
“KEK” (used as an expression of delight, particular in response to Trump’s “trolling” of the establishment, as well as in reaction to unlikely GETs in general)
…and a god was born.
Here’s Where It Starts To Get Weird: The Queer Coincidence of Kek
Soon, it became all the rage on /pol/ to hail Trump as nothing less than god’s chosen candidate.
But which god’s chosen candidate exactly?
The answer is obvious: Kek.
Remember how we learned that “kek” the meme came about from an obscure Korean language onomatopoeia, completely independently from Pepe the Frog?
Well, it turns out Kek is also—and always has been—an ancient Egyptian deity…
A frog-headed one.
Quite the coincidence, wouldn’t you say? “A little,” perhaps you reply.
“A little” indeed, but that’s just the very tip of the synchronicity iceberg. That’s just where this unfathomable string of “coincidences” begins. And where it ends? We just don’t know. Day by day this all getting stranger…
The second major (“little”) coincidence can be found when one looks into what Kek stood for among the ancient Egyptian pantheon:
Kuk (also spelled as Kek or Keku) is the deification of the primordial concept of darkness in ancient Egyptian religion…
…Like all four dualistic concepts in the Ogdoad, Kuk’s male form was depicted as a frog, or as a frog-headed man, and the female form as a snake, or a snake-headed woman. As a symbol of darkness, Kuk also represented obscurity and the unknown, and thus chaos. Also, Kuk was seen as that which occurred before light, thus was known as the bringer-in of light.
And who else, at this point, had been declared a “bringer of light” into the world by enthusiastic supporters (mainstream and imageboard alike)?
It gets even weirder.
The pot really started to boil when this bizarre misprint statuette was dug up from a mysterious vendor called “Ancient Treasures” on Amazon. For years the product had been coincidentally mislabeled a “KEK” statue, despite actually bearing the hieroglyphics for the frog goddess HEQET.
And ya know, the thing about this ONE unique arrangement of hieroglyphics…they bear an undeniable resemblance to a certain special something:
Do you see it?
A person sitting down. In front of a computer.
Like say, to post on an imageboard?
And what’s that on the other side of the computer?
With this “holy talisman’s” discovery, The Cult of Kek suddenly took on a concrete form. This new digital “faith” is summed up neatly in this image passed around on all the major imageboards of the day:
It Gets Weirder: Pepe/Keke “Emerges” in Plain Sight on September 11th, 2016
Soon, /pol/’s users were—quite ironically, at first—attributing all strokes of luck for the Trump campaign (and likewise, all strokes of misfortune for the Hillary campaign) to their benevolent frog-headed deity that spoke to them in dubs.
But all of that came to a head on September 11th, 2016, when three major, mind-blowing events transpired within 48 hours of each other. Three events that would change the face of Kek worship forever:
Hillary Clinton fainted or nearly fainted in New York. The overwhelming sentiment of /Pol/ —still reeling from the event—is captured two days later in this post:
(Note this person’s post number)
Hillary Clinton literally declares Pepe the Frog an enemy of the state with paper-thin reasoning:
Here’s the short version: Pepe is a cartoon frog who began his internet life as an innocent meme enjoyed by teenagers and pop stars alike.
But in recent months, Pepe’s been almost entirely co-opted by the white supremacists who call themselves the “alt-right.” They’ve decided to take back Pepe by adding swastikas and other symbols of anti-semitism and white supremacy.
What can I or anyone else hope to add here? How bizarre does reality get? How deep does the rabbit hole go?
Oh, I see how deep…
(REALLY F#CKI’N WEIRD)Kek/Pepe’s musical anthem is discovered on YouTube:
Now get a load of this one.
While all of this was happening, one or a few anonymous 4chan contributors discovered an old track from the 80’s on YouTube. A track stamped all over with a very familiar face:
That’s right folks. A B-side vinyl by performer “P. E. P. E.”, sporting a frog with a magic wand.
And what’s P. E. P. E. stand for?
“Probably.” What are sweet repeating digit GETs all about? Probability.
What is this “gist” of Kekism on /pol/? He speaks to them through dubs. Their ancient egyptian god of obscurity and chaos “emerges/enters” at “points” of “probability.”
Feel like that’s a stretch? Check out what the full-length vocal version’s album artwork is adorned with:
Don’t see the significance? Let 4chan help you:
(Again, note the post’s number)
And—hey—who’s that fair-haired man pointed towards Trump Tower’s clock in the artwork?
Gee, I wonder who.
Okay, What The Hell Is Going On?
Most likely? Chaos Magick.
You see, one of the core tenets of Chaos Magick practice (the only mainstay, really) is the creation of magic sigils (also called “glyphs”) to “codify and project one’s Will into the Universe.”
Basically, you make an image that represents your “will” (desire fueled by powerful emotions or altered states) and the universe will take care of the rest.
When a lot of people pool their united willpower towards a single sigil, its called a Hypersigil, and its exponentially more potent.
Pepe/Kek is 4chan’s hypersigil.
Millions of the “little people” that browse 4chan have embedded the image of Pepe with their hatred for Hillary’s alleged corruption, and their hope for Trump’s victory over her in November. Whether they did this consciously or not, its exactly what has happened.
And so far, their hypersigil seems to be working.
Hold Up: You’re Seriously Telling Me Magic Is Real?
Absolutely I am. But you must understand, “magic” probably isn’t what you think it is. It’s not about wand-waving or pentagrams or sacrificing babies.
Magick is actually much less involved than that. As a matter of fact, you’re casting magick right now. You pretty much always are, whether you like it or not.
That’s because the REAL magic comes from plain and simple human attention. How you look at reality shapes it in ways that we’re only now beginning to fully understand. Ironically, the science of quantum physics is rapidly bringing the reality of magick to light (shadilay).
In my book You’re Imagining Things, I’ll tell you how it works–and WHY it works–in plain-spoken English. I’ll also explain how you can use your attention to alter your own little pocket of reality in extraordinary ways. Click here to check out You’re Imagining Things on Amazon.
So What Happens Next?
Most likely? Kek will continue to grow in power and continue to oppose Hillary Clinton and the corrupt political establishment. Will the Lord of Light win out over the powers that be? We shall find out very soon. (UPDATE 11/9/16: We found out what happened, didn’t we?)
This is awesome.
What can I do to help?
(And spread this around on social media.)
(And keep an eye on TheCultofKek.com for big things on the horizon.)
(More questions? Click the triangle at the bottom of the page.)
Qmap- The Secret history of the World
•Mar, 29, 2018
Qmap- Deep State Mapping Project Second Interview
•Apr 12, 2018
“Wind the Clock.” #QClocks Explained! #QAnon #GreatAwakening
(Okay, I realize yesterday’s #QCipher post was a bit tough to follow at times, but don’t be intimidated by the title here. This one is easier, I swear!)
Ohhhhhh, how I was hoping this would develop into something I could report on!
It occurs to me that… I haven’t actually never gone over #QClocks in great detail with my Legionaries, so I’d like to amend that now. I know I’ve previously mentioned the #Qclock before, but I never really went into how it worked, or why it is the way it is. So I want to get in to that today, and really lay out all the details for you in a way that anyone can follow.
And while this will be easier to understand than my Qcipher post, you’ll still need to strap on your thinking cap.
I want to start with the phrase “Wind the Clock.”
“Wind the Clock,” as I’m sure most of you know, comes from Q himself. He first mentioned the phrase on January 6th, 2018:
He then reiterates the next day, “Wind the clock.”
And also adds that:
The CLOCK and the GRAPHIC are ESSENTIAL.
So… what does it mean exactly to “Wind the Clock?”
Well, a LOT of theories have come and gone over the few months since, but the one that really stuck around is based off this chart, which I first posted here in an article a few days ago – and don’t worry if it doesn’t quite make sense yet, because I’ll explain everything:
But before going further, I have to confess – I mislead you a bit before.
But it was for a good reason!
While the first mention of “Wind the Clock” happens January 6th, Q ACTUALLY mentioned the “clock” for the first time aaaaaaallllllllllllllllllll the way back on December 18th, 2017, when most of us were still wrapping gifts.
So from here, we have our starting date.
At the most basic, a clock is a tool that marks the passage of time. And what anons eventually landed on is that each day can be represented on the 60 degrees of a clock. Each day, then, is essentially equal to one “second” on the clock face.
So if our first day is 12/7, that starts the clock at 0:00,
12/8 would then be the first second.
12/9 is the second second.
And so on, until you reach 59 “seconds” and start over.
And if you were to lay enough dates out in a circle, eventually, you would get something that looks like….
Impressive, right? Thank the Anons! A LOT of awesome work has gone into this.
Every date has a second. All the light blue circles indicate a day Q dropped posts. And frankly, it’s a beautiful piece of work.
And what you see starts to happen, when you arrange it all like this, is that patterns start to emerge. News begins to line up with past drops.
When Q says “Future proves past” he means that literally, because Markers and drops literally line up with events that are already planned in the future.
So, for instance, let’s look at the HAMMER marker.
Drops referencing “hammer” were on Jan 21 and Apr 6,
With that in mind, I would then look for Jeff Sessions-related news, on June 5 and July 20. (And this is kind of exciting to me, because these dates are rapidly approaching. We’ll be able to test this soon). So mark your calendars; I would not be surprised if news came out related to that on either of those days.
But remember – Q says wind the clock with ALL markers.
So, think back. We can track MOAB, HUMA, BIDEN, CHINA,  – and literally everything because that’s what Q said to do.
And that’s exactly what Anon’s are starting to do, starting with the day everyone wants to know about: 55!
This Anon went straight to  on the clock, and saw it lined up with 05/31 (aka, TODAY, as of this writing), 04/01, and 01/31.
He then went back and noticed some things lining up – notably the day AFTER being “Freedom Day” or [D]ay [o]f [D]ays – which would be 06/01 now, if we follow along.
And I’m going to correct a mistake anon made here, because Q’s post doesn’t actually have 55 exclamation marks.
It has 56.
Which would then line up with anon saying “tomorrow” is Freedom day, and Q responding with Day of Days.
So…. look out on 6/1 errybody.
As a side-note – and I said this to a few people privately – but I had a pet theory that we were experiencing another “10 days of darkness” given Q’s extended silence. I was saying to people, “I think Q will be back on 06/01. I think I might have even mentioned it in the MeWe group chat, but I’m not 100% sure. If this 55/56 theory is correct – then yes, we just had another 10 days of darkness.
And it lines up almost directly opposite the original 10 days of darkness, which occurred from 12/26 to 01/03!
I’m not sure I understand the mechanism for determining when these 10 days of darkness are scheduled to fall just yet, but if Q stays silent until 06/01, I think it’s just that much more evidence pointing to this clock being correct.
But Q always said Future proves Past.
Which implies, they already know when certain things are going to not only happen, but when they are going to be reported in the media.
And one Anon uncovered this, today:
Whoaaaaahh, isn’t that wild?
Kudos to eagle-eyed anon here for finding and correlating these stories.
Want to see how deep this can go?
Try this confirmation on for size, dealing with :
Do you understand the implications of that!?
QTEAM is behind the recent trafficking stories spreading across the media! THEY initiated it! Not the Mockingbird media!
But it gets wilder than that:
What about “Pen Proofs?”
Ain’t that something?
One last one, from the same anon who was looking into Freedom Day on 06/01.
What comes after 06/01?
How about the IG Report on 06/02?:
YEAH. RE-READ THE Q DROPS FROM DAY .
Now cross-reference with Bailey Olsen’s reporting:
And Trump’s own positioning of himself:
Guys! Really – if you’re not understanding this yet, take some time to re-read it. This is one of the biggest developments in Qresearch history. Time will, of course, tell if we’re right, but right now, it’s looking like more and more a MAJOR piece of the puzzle just fell into place.
Get ready. Because if this theory is accurate, things are about to go OFF!